Once upon a time and not so long ago as these things go, pink was the colour for boys:
In Semiotics: The Basics (this book may not be on every nightstand), David Chandler cites an excerpt from a trade journal called The Infants’ Department: A Monthly Magazine of Merchandising Helps for the Infants’ Wear Buyer. In June, 1918, the journal pondered pink – and blue – as symbols of girlhood and boyhood. “Pink or blue? Which is intended for boys and which for girls? … There has been a great diversity of opinion on this subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger color, is more suitable for the boy; while blue, which is more delicate and dainty, is prettier for the girl.”
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Well, now I like pink again.